Who is in the Book?
JUGAAD
These entrepreneurs have no formal training in business. They learnt by observation, experimentation and application of mind. Because ultimately business is not ‘rocket science’.
JUNOON
Some entrepreneurs are driven by a particular idea, or passion. Something which is different, ahead of its time. These ventures are about making that dream, a living reality.
ZUBAAN
Creative people need a platform to express themselves. When that talent is unique, the platform must be created. And in doing so, the artist too becomes an ‘entrepreneur’.